Flangi

CONTEXT I was approached by Flangi, a company that was in its infancy. It was a newly emerging brand of an online department store. CHALLENGE There were several challenges, but one of the biggest was the visual aspect of the project. It is an online store with premium goods, and therefore this aspect needed to be reflected in the visual direction of the product. Likewise in the logo. PROCESS The project was prepared for several months, as there were many outputs. We started with the client with the logotype and the selection of the basic elements of the Flangi brand. I then prepared wireframes of the entire product and only then did we start the visual phase. Quite often, it involved intensive iterations and workshops with the client, with whom we consulted and validated all the outputs. The process also included Design QA of the product after launch. Last but not least, I prepared a lot of marketing materials for the client, both for packaging and for social networks.