Moravia Systems

CONTEXT At the beginning of 2019, I was approached by the Apploud agency, which needed to create a redesign of the website of their client Moravia Systems. Moravia Systems is the most well-known supplier of industrial valves, pipes and pipe storage on the Czech and Slovak markets. The company was founded by Karel Komárek and has been a stable partner for the top players in the field since 1992. And that is why their website needed to be redesigned, as the original ones were quite outdated and were both user-friendly and visually unsatisfactory. CHALLENGE When creating a new visual direction for the website presentation, it was necessary to think about making the presentation adequate to the size and history of the company. PROCESS I prepared a design concept in which rounded edges appear, which refer to the company logo and valves in general. Together with the Apploud agency, we selected the resulting visual concept and I prepared a design for the main page that reflected the new visual. The client approved the redesign without major comments and then the agency's internal designers prepared additional screens. I created a UI kit for the internal team of designers, which was then used as a basis for the design. I then just checked the designs to ensure they matched the new visual of the company that I had designed.